Episode 23: Minnows, Dolphins, and Whales: The Psychology of Freemium

Freemium is the term used to describe a business model which offers a base service for free with the option to pay for additional services. Music streaming services like Spotify and Pandora and mobile games like Candy Crush are some of the preeminent examples of this model. Kelli and Josué explore the value of free, micro-transactions, expectations, exploitation, and many other facets of the freemium ecosystem.